Drib

Not available for screening anymore

  1. Extra

    Drib

    Directed by

    Norway

    2017

    90 min

    • English
    • Norwegian

    Docufiction

    DRIB is a fiction/documentary hybrid that re-enacts the story of a failed violent marketing scheme for a well known energy drink. The film simultaneously exposes and revels in media manipulation as it explores the strange and painfully comic advertising process that took place in 2014 — with the person who ruined it all appearing in the role of himself. To avoid legal issues, the real energy drink brand has been replaced with our own: DRIB. The film tracks how art becomes commerce, how something fake can have real effects, and reveals inside information about an industry and the company that almost stopped the film from ever being made.

    Awards

    • Honorable Mention - Porto/Post/Doc

    Festivals

    Credits

    Cast
    Amir Asgharnejad
    Brett Gelman
    Adam Pearson
    Annie Hamilton
    Alexandra Marzella
    Hugo Armstrong
    Joe Hartzler
    Andrew Lauer
    Screenplay
    Kristoffer Borgli
    Cinematography
    Håvard Byrkjeland
    Editing
    Patrick Larsgaard
    Music
    Felicita
    Production
    BACON PICTURES

    Press

    The laughs here, and there are a lot of them, come from Amir’s character as a self-promoter who’s willing to fake anything — until he isn’t.

    David D'Arcy, Screen Daily

    An unclassifiable meta-documentary satire that burns down the marketing industry and everyone in it.

    David Ehrlich, IndieWire

    Drib’s narrative is brilliantly complicated, presenting Borgli with several opportunities to create layers of metanarratives in the story, which he handles with astonishing deftness, especially for a first feature director

    Tina Poglajen, Cineuropa

    Even with the recent blurring of the boundaries between fiction and documentary, it seems to be blending both modes of storytelling both thoughtfully and thoroughly.

    Tina Poglajen, Cineuropa

    it is a satire—the kind that targets not only the meaning of truth in the time of docufiction, viral videos and fake news, but truth in cinema as well.

    Tina Poglajen, Cineuropa

    Kristoffer Borgli

    Kristoffer Borgli

    Norway

    Kristoffer Borgli (b. 1985) is a Norwegian filmmaker, living in Oslo. He has worked with narrative short films, music videos and commercials, both in Europe and USA. His short film SYNDROMES (2011), WHATEVEREST (2013), REAL LIFE EXP. (2013) and WHEREVER I LOOK I SEE MYSELF (2014) have screened at several festivals like SXSW and AFI.