DRIB is a fiction/documentary hybrid that re-enacts the story of a failed violent marketing scheme for a well known energy drink. The film simultaneously exposes and revels in media manipulation as it explores the strange and painfully comic advertising process that took place in 2014 — with the person who ruined it all appearing in the role of himself. To avoid legal issues, the real energy drink brand has been replaced with our own: DRIB. The film tracks how art becomes commerce, how something fake can have real effects, and reveals inside information about an industry and the company that almost stopped the film from ever being made.
- Honorable Mention - Porto/Post/Doc
- Amir Asgharnejad
- Brett Gelman
- Adam Pearson
- Annie Hamilton
- Alexandra Marzella
- Hugo Armstrong
- Joe Hartzler
- Andrew Lauer
- Kristoffer Borgli
- Håvard Byrkjeland
- Patrick Larsgaard
- BACON PICTURES
The laughs here, and there are a lot of them, come from Amir’s character as a self-promoter who’s willing to fake anything — until he isn’t.
An unclassifiable meta-documentary satire that burns down the marketing industry and everyone in it.
Drib’s narrative is brilliantly complicated, presenting Borgli with several opportunities to create layers of metanarratives in the story, which he handles with astonishing deftness, especially for a first feature director
Even with the recent blurring of the boundaries between fiction and documentary, it seems to be blending both modes of storytelling both thoughtfully and thoroughly.
it is a satire—the kind that targets not only the meaning of truth in the time of docufiction, viral videos and fake news, but truth in cinema as well.
Kristoffer Borgli (b. 1985) is a Norwegian filmmaker, living in Oslo. He has worked with narrative short films, music videos and commercials, both in Europe and USA. His short film SYNDROMES (2011), WHATEVEREST (2013), REAL LIFE EXP. (2013) and WHEREVER I LOOK I SEE MYSELF (2014) have screened at several festivals like SXSW and AFI.