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CineMart, Berlinale Co-Production Market
Neon Bull

Not available for screening anymore

Neon Bull (Boi neon)

Directed by Gabriel Mascaro

  • Brazil, Uruguay, Netherlands 2015; 101 min
  • Original version: Portuguese
  • Genre: Drama
    • Special Orizzonti Jury Award - Venice IFF
    • Honourable Mention (Platform) - Toronto IFF
    • Film Critic Award - Filmfest Hamburg
    • Best Feature Film - Adelaide FF
    • Best Film (Official Competition) - FICCI
    • Special Mention, Magey Prize - FIC Guadalajara
    • Best Script, Best Cinematography - Fénix Film Awards

  • From the director of CENTRE OF THE EARTH presented at CineMart
    From the director of OVERGOD presented at Berlinale Co-Production Market


Iremar works at the “Vaquejadas”, a rodeo in the North East of Brazil where two men on horseback try bring down a bull by grabbing its tail. It’s dusty and back-breaking work, but Iremar is a natural vaqueiro feeding, prepping and taking care of the bulls. Home is the truck used to transport the animals from show to show which he shares with his coworkers; Galega, an exotic dancer, truck driver and mother to her spirited and cheeky daughter Cacá, and Zé, his rotund compadre in the bull pen. Together they form a makeshift but close-knit family. But Brazil and the Northeast are changing and the region’s booming clothing industry has stirred new ambitions in Iremar. Swinging in his hammock in the back of the truck, his head is filled with dreams of pattern cutting, sequins and exquisite fabrics as he mentally assembles his latest sexy fashion designs...

Director's Statement

Amidst a recent wave of rapid economic growth, the film is an attempt to renovate the political and symbolic understanding of contemporary human relations in the Northeast of Brazil, where I grew up and have always lived. The “Vaquejada rodeo”—one of the largest agro-business events in Brazil—seems to provide a fitting allegory of the recent transformations affecting the region. Through the lives of characters trying to keep pace with a new scale of desires and aspirations, I want to explore colors and textures that demonstrate the contradictions of consumption and expanding notions of identity and gender. I hope that by embracing the lives of this group of vaqueiros, the cowhands who live on the road transporting bulls between “Vaquejadas” and working backstage at the event, NEON BULL throws new light on recent socio-economic and cultural changes. The film is a study of the body, light and the transformation of the human landscape.






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